A new anti-Obamacare ad starring "Creepy Uncle Sam" at the "Creepy Carenival" may not show any facts, but there is a midget serving mayonnaise ice cream cones.
Clear, compelling, succinct: Generation Opportunity, the Koch-backed political group and creator of the video, looks for these qualities in writers to share their arguments according to their website. But the latest convoluted message against the Affordable Care Act makes only one thing clear: they're still hiring.
The ad begins in Everywhere, USA, where like all over America, people stand outside waiting for an inciting incident. And then the Obamacare ambulance comes disguised as a circus wagon. Or is a circus wagon disguised at an Obamcare ambulance? The confusion is just beginning.
Emblazoned on the ambiguous vehicle are circus pictures with insurance puns like "Premium Fun" and "Take a Dip...In the High Risk Pool". These are the only "arguments" the ad makes against Obamacare. Unfortunately, they lack data to support them. I watched over and over for statistics on a mudflap or evidence hidden in the exhaust fumes, but my search, like GenOpp's message, was futile.
The commercial continues as carnies rejected from American Horror Story: Freakshow's casting call erupt from the "Propogambulance" and subject onlookers to fair games with an insurance twist. A Creepy "Carenival" they call it. The ad makes Obamacare seem like a welcome wagon instead of a torture device.
At one point a maniacal doctor throws knives at one guy tied to a wheel labeled with surgeries like "Appendectomy" but narrowly misses, hitting "Vasectomy" instead. Maybe the video's slamming doctors and Obamacare, maybe it's supporting them. The visuals are left up to interpretation. For me it looks like a guy walked up to a mobile clinic and saw a doctor right away: the opposite point an anti-Obamacare ad should be making.
The anti-Obamacare mascot, "Creepy Uncle Sam" appears at the climax, but his unveiling is as anticlimactic to the audience as it is to the actors, who sigh, roll their eyes, and disperse as Sam tries impressing them with one last "tada!". Are the actors annoyed by the recycled mascot or recycled effort to repeal Obamacare? It's not clear, but an anti-Obamacare ad reaction video would probably show just as many eye rolls.
The Creepy Carenival promoted in the video is really happening on July 23 at the National Mall in Washinton DC. And if the ad is any indication of how confusing the messaging will be, I'd rather try interpreting Cirque du Soleil.
No matter how many times you watch GenOpp's propaganda, you'll never find evidence of Obamacare's malfeasances, only the suggestion they exist through sight gags. While GenOpp's latest marketing ploy was confusing, others have been downright distasteful.
Last year, GenOpp hosted a tail gating party complete with beer pong and pizza at the University of Miami-Virginia Tech. Not only did they fatten up students at a healthcare rally, but volunteers gave away "OptOut" (of Obamacare) beer cozies to college kids and suggested they should "opt out" of getting health insurance and pay the fine instead.
But young invincibles (age 18-34) didn't get the message in California, where in the first year of open enrollment since Obamacare, young adults represented one-third of enrollees on private insurance plans and 40% of Medi-Cal sign-ups.
Stay healthy, my friends.